Leveraging the hustling Naija Spirit as a platform to excel in the diaspora

Ndidi Obinwanne, migrated from Nigeria and embarked on her master’s degree program at the University of Alberta in 2021. She shares how her resilient ‘Naija spirit’ has been a driving force in her journey, helping her overcome the challenges of studying and living in a new environment. Her story is a testament to the power of determination and adaptability. Read her full story here:

I came to Canada as a student. I got an admission into the University of Alberta to study Computer science. Re-entering academia after many years in the workforce was a bit challenging, and then studying in a totally new culture, which was different from what I was used to, was doubly demanding. Also, having to meet and relate with people of different nationalities was an eye-opener. It gave a new meaning to the term “global citizen,” where you project your unique cultural idiosyncrasies onto a global stage.

It was an exciting experience for me adapting to social life in an environment with varied nationalities. I had to completely unlearn some worldviews and embrace new ones, which allowed me to adapt more seamlessly into the community. The fact that Canada respects the ethics of inclusion and diversity and is adapting this into the fabric of public life is also very encouraging. Canada has systems that work, and coming from Nigeria, a country with diverse and incredible talent and potential, I was challenged to leave my comfort zone and try something new. The system in Canada encourages us to try out new things and be adventurous, and this in itself is an opportunity for exploration. 

Life in Canada will undoubtedly test your value system and focus, but it’s the persistence and strategic thinking that will lead you to achieve your goals and realize your dreams. I’ve embodied these values in my start-up businesses, which are on the verge of launching. I’ve learned that embracing change and being strategic is a rewarding approach in the long run, and it’s a testament to the potential we all hold within us. 

I have always been an entrepreneur, coming from Nigeria, where some of the world’s greatest hustlers are born; having a side hustle has always been something I have done. However, in Canada, this has been a learning curve, and because the system works, resources are available to help your business grow and thrive, but you have to be strategic in your thinking. You have to deliberately research and think out solutions to everyday problems people experience in our community. So, apart from having a regular job, it pays to have a side hustle and to flourish at both; you need to have a keen mind to read and research and always be ready to question the norm.

My message of encouragement to women of color who are migrants to Canada is this: Be relentless in pursuing your goals, persevere, and be persistent. Keep improving yourself, keep reading, and keep expanding your mind. Canada is a knowledge economy that thrives on what you know and the fresh perspectives that your mental capabilities bring to the table. Stay open-minded and keep pushing until you succeed. Remember, the journey of learning is never-ending, and it’s what keeps us inspired and motivated.

Ndidi Obinwanne tells her story from Alberta, Canada.

Amaka is a creative content writer with a passion for serial entrepreneurship. She is the founder of African Gift Shop and Nubian Queens of Canada.